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Strategic Service Group


Our MS Group are in a position to help our customers to focus on these problem areas. 

Our Range of Services include:

Market Survey and Research: Designing and interpretation of market research studies for new and existing units, providing real-time solutions.

Distributor and Channel Management: Setting up of distribution channel network for Consumer as well as Industrial products, Distributor appraisals, need for dealers or sale facilitators in place of company people, Strategising channel management for volume growth

Product Portfolio Analysis: Revitalizing the marketing set-up of firms after Due Diligence study of the entire product portfolio, leading to changes in corporate strategy.

Brand Management: Launches/Product life-cycle optimisation: building Brand Equity, Brand and Advertisement Recall Studies

Sales Training: Assist in training and grooming personnel of the principal and agents.

Customer Preference and Prejudice: studies to rectify and strategise product and marketing policy.

Market Segmentation: For accurate Growth Forecast and Niche Marketing.

Market Saturation and Diversification: Studies for sustained corporate growth.

Event Managements: For Seminars Conferences etc.

 

Some of the Projects:
NIPPON SANSO Corporation - Setting up All-India Distribution Network for their products for Fabrication Industry and other Industrial Products. Involved in the Brand management also.

Reliance Industries - Various jobs undertaken like:

a)

Study of the growth of plastic household goods.

b)

Analysis of grey market behaviour as existent in the Plastics Market, Role of direct and indirect taxes vis-à-vis consumer preferences


   

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